A marketing program refers to

Multiple Choice

the allocation of resources within a firm toward individual marketing mix elements.

the specific ratio within a marketing budget that divides resources between advertising, promotions, and personal selling.

the selection of product benefits and attributes that are added to or subtracted from a given product to create variations within a product line.

a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.

the marketing manager$$s controllable factors$$product$,$ price, promotion, and place$$that can be used to solve a marketing problem.