Question: A marketing researcher uses the k - means algorithm to cluster data concerning a sample of customers of a large apparel retailer. The researcher does

A marketing researcher uses the k-means algorithm to cluster data concerning
a sample of customers of a large apparel retailer. The researcher does not
have any prior information about the number of clusters K. The clustering
allocation for different values of K is compared to an external classification
of the subjects into different types of purchasing behaviors.

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