A marketing specialist at Turkcell details a new campaign with social media ads. The company has 7 Instagram accounts and Turkcell customers are divided into 8 different populations. Each account can share the ad with a post or a story and reach some of the populations listed below. Marketing professionals aim to achieve an advertising plan that minimizes overall cost and meets the following constraints:

• This is 2 posts.
• The total number of postings (both story and post) together should not equal 5.

Develop an integer programming formulation for this problem. (Define the decision variables and clearly state the objective function and constraints!).

Instagram Account	Cost of Story Ad	Population Covered	Post Ad Cost
1	600 TL	3,5	1100 TL
2	700 TL	1,4	1425 TL
3	800 TL	4,6	1500 TL
4	600 tl	2,6	1550TL
5	700 TL	1,5	1500 TL
6	800 TL	1,2,4	1450TL
7	750 TL	2,3	1350TL

Answer rating: 100% (QA)

Decision Variables Let xij be the decision variable representing whether an advertisement i... View the full answer