a) Mathematically formulate a linear optimization model.

b. Implement the linear optimization model on a spreadsheet and use Solver to find an optimal solution. Interpret the Solver Answer Report, identify the binding constraints, and verify the values of the slack variables.

2) A brand manager for ColPal Products must determine how much time to allocate between radio and television advertising during the next month. Market research has provided estimates of the audience exposure for each minute of advertising in each medium, which it would like to maximize. Costs per minute of advertising are also known, and the manager has a limited budget of $40,000. The manager has decided that because television ads have been found to be much more effective than radio ads, at least 60% of the time would be allocated to television. Suppose that we have the following data: a. Mathematically formulate a linear optimization model. b. Implement the linear optimization model on a spreadsheet and use Solver to find an optimal solution. Interpret the Solver Answer Report, identify the binding constraints, and verify the values of the slack variables. 2) A brand manager for ColPal Products must determine how much time to allocate between radio and television advertising during the next month. Market research has provided estimates of the audience exposure for each minute of advertising in each medium, which it would like to maximize. Costs per minute of advertising are also known, and the manager has a limited budget of $40,000. The manager has decided that because television ads have been found to be much more effective than radio ads, at least 60% of the time would be allocated to television. Suppose that we have the following data: a. Mathematically formulate a linear optimization model. b. Implement the linear optimization model on a spreadsheet and use Solver to find an optimal solution. Interpret the Solver Answer Report, identify the binding constraints, and verify the values of the slack variables