Nestl: Integrating Marketing Communication into Daily Operations Nestl is a company that is over 150 years old.

Nestlé: Integrating Marketing Communication into Daily Operations Nestlé is a company that is over 150 years old. Today’s world is fast paced. Digital marketing plays a big part in the ever-changing nature of consumer needs and values. In this context, we examine the initiatives and efforts made by Nestlé to communicate customer value using both traditional and digital forms of marketing and various promotion mix tools. The importance of integrated marketing communications (IMC) is explained by stating its role in maximizing the impact on the consumer while minimizing promotion costs. 

Nestlé has transformed itself to keep up with the digital era. This report also covers the development of the Digital Acceleration Team (DAT) and how the implementation of the DAT is opening doors for Nestlé in the digital era. The linking of all communications and messages is essential for ensuring the effectiveness of promotional tools. Other things that are outlined are KitKat’s IMC strategy, which uses the five major tools of advertising (sales promotion, personal selling, PR, and direct and digital marketing). Furthermore, factors that influence budgeting are also outlined.
2.1 What steps did Nestlé undertake to design KitKat’s IMC and promotion program?

2.2 Analyse Nestles business model relative to the different forms of digital and online marketing tools.

Answer rating: 100% (QA)

ANestl took actions to create KitKats IMC and the marketing programme including KitKats IMC strategy ... View the full answer