A mission statement explains your companys purpose. You should write a mission statement when starting a business so you have a clear idea of what you stand for.

A mission statement is a brief declaration of your companys what, who, and why. You should share this statement with everyone in your organization so team members understand your collective goals. While a mission statement isnt specifically for marketing, youll likely share it externally as well. This is why its important to write it eloquently.

1. Answer fundamental questions

To figure out what your mission statement should say, youll need to answer fundamental questions about your business.

• What do we do?

• What do we create?

• Who is our audience?

• How do we make a difference?

Once youve answered the basics, consider questions that can help you craft a strong mission statement.

• How do we differ from others in the industry?

• How can we make our mission statement stand out from our competitors?

• Can we use other mission statements for inspiration?

1. Answer fundamental questions To figure out what your mission statement should say, you'll need to answer fundamental questions about your business. - What do we do? - What do we create? - Who is our audience? - How do we make a difference? Once you've answered the basics, consider questions that can help you craft a strong mission statement. - How do we differ from others in the industry? - How can we make our mission statement stand out from our competitors? - Can we use other mission statements for inspiration