A mission statement expresses an organization's reason for being. A vision statement expresses what an organization wishes to become. These mission and

essential for providing an organization with the direction and momentum it needs to reach its goals and develop a sustainable competitive advantage.

The goal of this activity is to help you to recognize what mission and vision statements, and the three levels of planning, look like in action, and to see how the

Dalton Skot is the CEO and president of a midsize fishing lure production company. The company has been very successful since its founding five years ago. $[$

business magazine quoted him as saying, "The company wants to provide a chance for every person to reach his or her highest fishing potential without sacrif

Cooper Skot, is Dalton's brother, and the new product development manager is his sister, Sloan Skot. Dalton and Cooper have big plans to grow the company

lineup of products over the next two years. Some of her special project managers have the designs complete now and are working to streamline the productio

success.

Match each term with the correct statement or level of management planning.