Question: A mission statement should include the following components: A. Customers, products/services, markets, and competitors B. Survival/growth/profitability, philosophy, self-concept, and public image C. Clear, concise, consistent

A mission statement should include the following components:

A. Customers, products/services, markets, and competitors

B. Survival/growth/profitability, philosophy, self-concept, and public image

C. Clear, concise, consistent

D. Enduring, inspiring, and reconciliatory

E. Proactive and probiotic

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