a$.$ Mission $/$Vision$/$Values $($Ch $1)$

b$.$ External and Internal Analysis $($Ch $2$ &$3)$

c$.$ Stakeholder Identification $($Ch $2)$

d$.$ Value Proposition

i$.$ Who will be served?

ii$.$ What are the needs are to be served?

iii. How will I use my capabilities to serve the needs?

e$.$ Type of Business Level Strategy and Model $($HIH$)$

f$.$ Business Structure $($HIH$)$

g$.$ Go to Market Plan $($Lecture$)$

i$.$ Core product

ii$.$ Price

iii. Promotion

iv$.$ Place

h$.$ CEO leadership Style $($HIH$)$

Due: $5/1-5/8$

$3)$ An Executive presentation $$pitching$$ your proposal to the named stakeholder of your

choice.

a$.$ No more than a $10-$page PowerPoint to support your proposal $(4-6$ minutes mins

max. $)$