A mixed-use (residential, retail and commercial) and multi-generational living community was recently established and now thriving at
Question:
A mixed-use (residential, retail and commercial) and multi-generational living community was recently established and now thriving at full occupancy inside the Perimeter in West Atlanta, equidistant from downtown and the suburbs. It has attracted a balanced mix of empty nester Gen Xers, Millennials/Gen Ys and Gen Z's. Now a new craft brewery has finally opened its doors within the community and aims to be the "go to" place for everyone in the community, and you've been hired as their new marketing director whose first project is to lead all the marketing for the brewery's opening!
Part 1 (3 points... 1 point for each): Clearly articulate how each generational age group is segmented, i.e., what are the specific age ranges for each?
Part 2 (6 points... 2 points for each): Specifically explain the unique values and psychographic factors that need to be considered for EACH generational age group to effectively reach and connect with them.
Part 3 (6 points... 2 points for each): Propose AND provide your rationale for marketing methods to attract and foster deep enduring involvement among EACH of these generational groups that clearly demonstrates alignment with that generational segment's values and psychographic factors.