A monopolist faces an inverse demand function p=100-2Q, a marginal cost of 20 and no fixed cost. If the monopolist has no data, it will charge a uniform price. If the monopolist can obtain detailed information about consumers (e.g., from a data broker), it can charge personalised pricing. The profits under uniform pricing and personalised pricing are, respectively:

QUESTION 7 A monopolist faces an inverse demand function p=100-2Q, a marginal cost of 20 and no fixed cost. If the monopolist has no data, it will charge a uniform price. If the monopolist can obtain detailed information about consumers (e.g., from a data broker), it can charge personalised pricing. The profits under uniform pricing and personalised pricing are, respectively: O 1200 and 800 O 800 and 1600 O 800 and 400 O 1600 and 3200