A Multicultural Virtual Team

You work for Nike, which is a global company. You just learned that you were assigned to a virtual team whose mission is to assess the feasibility of Nike making an inexpensive shoe that can be sold in Brazil.

The team consists of 12 members. Three of the members work in the United States (two in Beaverton, Oregon and one in New York). Two work in England, two work in China, two work in India and three work in Brazil. All are Nike employees and all were born in the country in which they work. All speak English, although some speak it better than others.

What challenges do you anticipate the team will face because of its multicultural make-up?

How could these challenges be overcome?