Question: A multinational marketer in the soft drink industry such as Coca Cola, Pepsi, or Schweppes might agree to operate a tomato factory in one country,
A multinational marketer in the soft drink industry such as Coca Cola, Pepsi, or Schweppes might agree to operate a tomato factory in one country, market the host country's beer in its home country, and find a market for vodka in yet another country. This is an example of a
franchise
foreign direct investment
contract manufacturing
countertrade
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