Question: A multinational retail corporation is considering implementing a new customer relationship management ( CRM ) system. The CEO is particularly interested in how this investment
A multinational retail corporation is considering implementing a new customer relationship management CRM system. The CEO is particularly interested in how this investment will support the company's expansion into emerging markets. Which nonfinancial metric should be given the highest priority in this evaluation?A User satisfaction ratings from pilot testsB Strategic alignment with the company's global growth objectivesC The system's technical specifications and featuresD The vendor's market share in the retail CRM space
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