Question: A ( n ) _ _ _ _ _ _ _ _ is a document that describes the marketing environment, outlines the marketing objectives and

(

)________

is a document that describes the marketing environment, outlines the marketing objectives and strategies, and identifies how the company will implement the strategies.

Group of answer choices

marketing plan

communications plan

business plan

operational plan

financial plan

Group of answer choices

Diversification

Market penetration

Market development

Product development

Cash cow

Group of answer choices

It is conducted by the various functional areas of a firm.

It is also called hierarchical management.

It covers a longer time span than strategic planning does.

It covers a shorter time span than operational planning does.

It is the same as strategic planning.

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