Question: A ( n ) _ _ _ _ _ _ _ gathers its information from a single group of respondents by continuously monitoring the advertising,

(

)_______

gathers its information from a single group of respondents by continuously monitoring the advertising, promotion, and pricing they are exposed to and the things they buy. This creates a huge database of marketing efforts and resultant consumer behavior.

cluster analysis

one

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way mirror observation study

television meter investigation

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B test

scanner

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based research system

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