Question: A ( n ) _ _ _ _ _ innovation initially provides a lower level of performance than the marketplace has grown to accept but

A(n)_____ innovation initially provides a lower level of performance than the marketplace has grown to accept but is improved to provide some new performance characteristics and becomes more attractive to users in a new market, eventually displacing the former product or way of doing things.
a.
disruptive
b.
sustaining
c.
culture
d.
organizational

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