Question: A ( n ) involves showing a preliminary description of a product or service idea to prospective customers to gauge customer interest, desirability, and purchase
An
involves showing a preliminary description of a product or service idea to
prospective customers to gauge customer interest, desirability, and purchase intent.
Concept test
Visioning session
Impression survey
Idea prospectus
Secret shopper
Question
Feasibility analysis should be conducted after the entrepreneur has written the formal
business plan.
True
False
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