Question: A ( n ) involves the collection of data through a staged or hypothetical buying situation where the customer is placed in an environment that

(

)

involves the collection of data through a staged or hypothetical buying situation where the customer is placed in an environment that simulates a real

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world market.

expert customer review

standard test market

laboratory test market

focus group

controlled test market

A(n) involves the collection of data through a staged or hypothetical

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