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Callie

Hey there! I've been given a little bit more responsibility with managing budgets lately. I've been managing money across a few different campaigns, and I wanted to ask you: How do I know when I$\text{'}$m being successful with a fluid budget?

Good question! Success with a fluid budget can be seen in conversions. A higher conversion rate indicates that your budget is being allocated correctly, thus making it successful:

Good question! Just look at your ROI. If it's high, then that would obviously indicate that you're being successful.

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Good question! You're going to want to reflect on previous campaigns and look at their performance. Look at their CPCs$,$ conversion rates, and CTRs$.$ Then, redistribute your budget so you either improve those campaigns or keep them the same.