Question: A ( n ) q , targeting strategy entails selecting one segment of a market to target, and focuses on understanding the needs, motives and

A (n) q,

targeting strategy entails selecting one segment of a market to target, and focuses on understanding the needs, motives and satisfaction of the members of that target segment, as well as developing a highly specialized marketing mix meeting their needs.

undifferentiated

micro

-

targeting

multi

-

segment

concentrated

differentiated

A ( n ) q , targeting strategy entails selecting

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