A new e$-$commerce business is launching a digital marketing campaign to increase brand awareness and drive traffic to its website. They have a limited budget and want to ensure long$-$term growth. Which combination of digital channels should they prioritize to achieve their objectives?

Prioritize SEO and content marketing to build organic traffic over time.

Use email marketing and direct messaging for personalised communication.

Focus on PPC advertising and social media ads for immediate visibility.

Invest heavily in influencer marketing to reach a broad audience quickly.