A new English program project at the language teaching organization you are working and communicate the new product to the students and public. The report needs to address the followings: 1- Goal What is the goal? SWOT analysis of the current situation 2- Time frame When you will do this? 3- Steps to achieve goals How you will do this? 4- Budget Budget needed and break-even point analysis for the new course 5- Accountability Who will be responsible for what? 6- KPIs/Measurements of success How do you know you have achieved your goal? Budget KPIs 7- Monitoring & evaluation systems.