A new entrant in a market dominated by established players introduces itself with copycat products of another

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A new entrant in a market dominated by established players introduces itself with copycat products of another competitor. Would this strategy work in the long term for the firm?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Posted Date: Oct 21, 2019 04:51 AM

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A new entrant in a market dominated by established players introduces itself with copycat products of another

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Marketing management

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