A new memory supplement is ready for sale. The company hired a well-known television doctor to promote the product. They hope people will trust the doctor's claims that the supplement will help boost memory so they will purchase the supplement for themselves. What technique is the company using to manipulate trustworthiness and why ?Explain

Answer rating: 100% (QA)

Answer The company is employing the technique of celebrity endorsement to manipulate trustworthiness ... View the full answer