A newly appointed chief executive of a UK health and fitness club chain has been given the brief to improve group profits by 50 percent over the next four years. His previous leadership experience was gained in the fast-food industry. Senior managers have presented him with several different project ideas. Discuss the value of his adopting a scientific approach to decision-making in these circumstances.

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The Value of a Scientific Approach for the New CEO In this situation where the new CEO needs to significantly improve profits and lacks specific experience in the health and fitness industry adopting ... View the full answer