A newly launched e$-$commerce platform specializing in handmade jewelry is looking to expand its customer base and increase sales through TikTok advertising. The marketing team is brainstorming which ad objective would best align with their goals and effectively promote their unique products to a wider audience. Considering the e$-$commerce platform's objective to expand its customer base and increase sales of handmade jewelry, which TikTok ad objective would be most appropriate for achieving these goals?

Group of answer choices

Conversion $-$ Product Sales

Conversion $-$ Lead Generation

Awareness$-$ Reach

Consideration $-$ Traffic