Question: A perceptual map maps out the steps in the segmentation, targeting and positioning process is a tool that helps marketers understand how consumers perceive a

A perceptual map maps out the steps in the

A perceptual map maps out the steps in the segmentation, targeting and positioning process is a tool that helps marketers understand how consumers perceive a brand relative to competing brands is used to develop visual communication displays is a tool that helps retailers decide where to place products in a store is used to describe perceptual differences between consumer segments

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