Question: A performance gap exists when performance does not meet expectations. Sales and profits either are no longer increasing or may even be falling. The existence

A performance gap exists when performance does not meet expectations. Sales and profits either are no longer increasing or may even be falling. The existence of this performance gap: *

Should cause management to question their objectives, strategies, and policies

Is only the concern of top management because they set the original strategies

Is not an indicator of problems if it only happens once

Should cause management to look only within the organization to determine the problem

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