(A) persicmality. b) govgraphic (e) bermelit D) poychographic b) cccations 34) In target marketing, a firm looks at all the following fachors except: A) segment sire and srowth. b) segment public relations value C) company objectives and resouress D) the consumer Bi) segment structural aftractiveness 40) A company or store gains a by undecstanding custemer needs better than competitors do and delivering mote value. A) variable coat advantage B) fixed cost advantage C) symengy D) efficiency advantage E) competitive advantage 41) Bass Pro Shops recognires that outdoors enthusiasts are a diverse group. Likely segments include hunters, campers, and boaters. What is this segmentation method called? A) user status b) usage rate C) benefit D) behavioural E) poychographic 42) If men and women respond dissimilarly to the marketing elforts for a root beet-flavoured malt beverage, they are considered market segments. A) accessible. B) measurable C) reachable: D) differentiable E) observable 43) Some would say that Kodak had been an innovator when it came to the creation of digital cameras. However, it falled to introduce the technology because it felt it would cannibalize sales of tilm. What were they suffering from? A) looming internal threats: B) difectional marketing C) marketing myopia D) poor segmentation strategy E) marketing syncrgy A) gwodief heph wetumer evint? D) hurn "branern" into keftherlise" t) reahage nirrmt akes ahere 67) CVs Pharmacy chansed its name to cVs Health, reshaping and beodenting ba lines of prodects and services to align mere appropriately with its revamped "terther health" missiont. For esample, it stopped selling rohacre products alhogrther. How woald this he clacsified in a 5WOT analysis? A) strencth b) wraknes: C) revouraes D) threat f) bumier to entry 68) Nike's goal to increace salles of its running shoes by 25 pencent daring the fint six months of the new fiscal year is an example of a A) differentiation objective B) positioning obpenctive C) marketing objective D) marketing strategy E) target market strategy 69) Which of the following has restlied from the increased edveational levels of the Canadian population? A) lower acceptance of technological changes B) greater number of women in the workforoe C) higher number of manufacturing jobs D) lower mobility of the Canadian popolation E) lower number of women in the workforce. 70) The boom in online, mobile, and social media has created a new set of social and ethical issues for companies. Their greatest concern involves A) failure to provide value priced products for online customers B) protecting the privacy of knowing and unknowing customers C) providing too many alternative products online which confuses customers D) rarely following the marketing orientation when devising promotional offers anline E) failing to reach their target customers through online marketing. Page 13 aat Te help undersiand why attendance at the team's games was so poot, the Outawa Senator. yscol marketing nesearch to gather factual iniormation. The organiration used in-game surveys and end-of-seanon survey of ticket holders. The gathering of factual statement is an example ef marketing research in which of its rates? A) historical. 8) normative C) observatiumal. (3) descriptive b) predicuive 31) Which of the following dors NOT directly Influence camsumer levels of invotyement in the purchase process? A) previmat experterice with the frowat B) Consumetia Ievel of education C) the compie sity at the product D) buyer's interest in the categony E) mocial visibility of the purchased item 52) A conpary regralarly purehases cleaning supplies frem a vendor and orders relatively consistent amounts of the same products on wach purchase from the sarne vender. This is an example of A) moslified retiuy B) new task situation Cy straight rebuy D) dual distribution system. F) exclasive distribution system 53). Coming prodoces Gorilla Class screens that are tised in the production of laptops, tablets, and smartphones, Coming promotes its product to tinal consumers to increase business demand for digital devices made with the specialized, toughened glass. This Illustrates A) types of deeisions. B) derived demand C) market structure D) the inelastic demand effect E) informal purchasing 54) Becca wants to buy a new coat. She asks her friends to recommend a store andior a style of coat. She looks for sale advertisements for coats in newspapers and also visits nearby stores to check if she can find a coat in her budget. In this case, Becca is most likely in the stage of the buyer decision process. A) product evaluation B) evaluation of alternatives C) need recognition D) information search. E) purchase decision Page 10