Question: A PESTEL analysis seeks to: A. eradicate pests from the premises B. consider the potential impacts of external factors outside the control of the firm

A PESTEL analysis seeks to: A. eradicate pests from the premises B. consider the potential impacts of external factors outside the control of the firm C. consider competitive rivalry based on the size and scope of the firm D. distinguish between tangible and intangible resources

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3. If there are reasonable alternatives, think about your decisions based on the different reference points and see if there are any contradictions in the decisions.

4. It is only at this point that you can give the problem your full attention in relation to the various ways you have framed the problem.

1. To provide an insight into why a communication situation can be perceived differently depending on which psychological framework we choose to use.