Question: A pharmaceutical company was found to be forging the data on the trials of a new allergy medication. The company issued a public apology and

A pharmaceutical company was found to be forging the data on the trials of a new allergy medication. The company issued a public apology and announced a more stringent plan for ensuring its research data was accurate. This type of

damage control

is known as

Multiple Choice

personal selling.

opinion sampling.

direct mail.

viral marketing.

crisis management.

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