Question: A platform that intakes disparate data sets, provides normalization on that data and allows the user to push the resulting segmentation into live channel environments

  1. A platform that intakes disparate data sets, provides normalization on that data and allows the user to push the resulting segmentation into live channel environments is known as a_______________.

    DSP

    SSP

    DMP

    Ad Exchange

  2. A Demand Side Platform (DSP) is used by which entity among the various programmatic players

    Website Publishers

    Consumers

    Suppliers

    Advertisers

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