$($a$)$ Positioning can be defined as the process of designing the company's offering and creating an image of the brand so that it occupies a distinctive place in the minds of the consumers.

For example, Nike's $"$ The Swoosh $"$ logo with the trademark $"$ Just Do it $"$ has been in existence since $1988.$

Evaluate the role positioning plays in the branding of products or services. Support your answers with relevant examples.

$($b$)$ Assess the concept of Unique Selling Proposition $($USP $)$ in relation to any product, brand or service that you are familiar with.

In your assessment $,$ you need to explain the "uniqueness" from the consumer perspective of the product, brand or service of your choice. You also need to explain actions that a marketer can take to enhance the USP of any product, brand or service $.$