Question: A positioning statement: a . aggregates groups of customers based on different demographic factors. b . is a customized communication statement about a product's position

A positioning statement:
a. aggregates groups of customers based on different demographic factors.
b. is a customized communication statement about a product's position for different audiences.
c. encourages brand dilution by helping a firm launch multiple products under a single brand.
d. communicates succinctly the parameters of a product's position to a number of audiences.

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