Question: A positioning statement should _ _ _ _ _ . A . not be included in the marketing plan because it is an outcome of

A positioning statement should _____.
A.
not be included in the marketing plan because it is an outcome of the marketing plan
B.
be included in the marketing plan because it helps articulate the vision of the company
C.
be included in the marketing plan because it shows how the company intends to differentiateposition itselfin the marketplace
D.
not be included in the marketing plan because the company already knows how the company differentiates in the marketplace

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