Question: A positioning statement should include which of the following? Select all that apply. The elements that differentiate the product or service from its competitors The

A positioning statement should include which of the following? Select all that apply.
The elements that differentiate the product or service from its competitors
The values and beliefs that drove the company to create the product or service
The competitors products and services and a description of why they are inferior
The reasons why customers should believe the claims made about the product or service

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