A$.$ Pre$-$analysis: Examine the yogurt category, the consumer segments that the products appeal to$,$ the brands, and other products that are related to yogurt in the growing market for wellness.

B$.$ Dannon Questions:

$1.$ Consider the following people, his$/$her job tasks, and analyze their specific role. What specific insight to the case issue $($communicating CSR$)$ do the following people have?

Alessandro Arosio, Senior Director of Marketing

Jon Pollock, Brand Manager

Marc Jove, Senior Vice President of Marketing

Tony Cicio, Vice President of Human Resources

Claudia Sergent, Director of Media

Gayle Binney, Manager of Corporate Responsibility and The Dannon Institute

$2.$ The main case issue is the question of communicating CSR$.$ However, there are benefits in doing these that do not relate only to its sales efforts. Is the answer clear among the people in the case? Does the case suggest that a consensus has been reached? Is this simply Newirth$$s decision or is it a collective one?

$3.$ Is there a pressing need to communicate or advertise its past CSR efforts?