Question: A primary care group has dramatically increased its availability to patients over the past 1 0 years. As the group added partners, it expanded from
A primary care group has dramatically
increased its availability to patients over
the past years. As the group added
partners, it expanded from its initial
single location to the current four
satellite locations over that period. The
next phase of focusing on access was an
afterhours clinic option that rotated one
night each week across each location.
This approach allowed the physicians as
well as the sta to have some qualityof
life balance but still service patient
needs. In the past year, the group also
followed that approach with weekend
hours. Some of the younger partners in
the group have increasingly suggested
that these approaches may be beneficial
in todays marketplace, but they are
insucient in response to customer
expectations. A core number of the
physicians have suggested that it is a
twofold challenge not only of leakage
but also of not even knowing where
patients are going for afterhour care.
The group has a strong brand name and
has primary care physicians and
nurse practitioners. The group has
recently allowed patients to schedule
appointments online through the patient
portal, but a significant number of the
physicians were resistant to the change.
To maintain the groups access
advantage, what are three possible
approaches this group might consider?
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