Question: A product and / or its packaging / labeling may have to change in a number of ways to meet the physical or mandatory /
A product andor its packaginglabeling may have to change in a number of ways to meet the physical or mandatory legal requirements of a new or current market ie the new market's local product and service standards Which of the following terms is used globally to describe this change process as illustrated by the soda cans from around the world during the CokePepsi case discussion?
product adaptation
product homologation
product diffusion
product standardization
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