Question: A product manager is eager to develop a new product idea. To gain approval to do so , the product manager orders the research team
A product manager is eager to develop a new product idea. To gain approval to do so the product manager orders the research team to survey a small group of customers that have been briefed on the product concept already and who reacted favorably to it This type of research is known as:
A product manager is eager to develop a new product idea. To gain approval to do so the product manager orders the research team to survey a small group of customers that have been briefed on the product concept already and who reacted favorably to it This type of research is known as:
Product research.
Sugging.
Focus group research.
Advocacy research.
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