Question: A product's perceived value represents the maximum price the B2B vendors may charge the B2B customer. Usually, B2B vendors will not go for this maximum

A product's perceived value represents the maximum price the B2B vendors may charge the B2B customer. Usually, B2B vendors will not go for this maximum price but charge a price that is perceived as reasonable by both parties.

Analyse how the cost-based, value based, and competition based pricing strategies interact with each other in the pricing decision process? Discuss the situations in which vendors can charge maximum price.

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CostBased Pricing Explanation Costbased pricing involves setting the price based on the production costs including direct costs materials labor and overhead Interaction Costbased pricing provides a ba... View full answer

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