Question: A professional marketer would define the process of positioning in the following way: A strategy for defining and portraying brands / products in ways that
A professional marketer would define the process of positioning in the following way:
A strategy for defining and portraying brandsproducts in ways that cause ideal customers to perceive them as the best solution for their needs.
When a product claims benefit or differentiation that no group or customers care about
A space in a market for which a product is ideally suited
An advertising copy
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