Question: A project seeks to build a predictive data-mining model of customer profitability based upon a series of independent variables including customer transaction history, demographics, and
A project seeks to build a predictive data-mining model of customer profitability based upon a series of independent variables including customer transaction history, demographics, and externally purchased credit-scoring information. There are currently 100,000 unique customers available for use in building the predictive model. Which of the following strategies would reflect the BEST allocation of these 100,000 customer data points?
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