Question: A proper marketing objective differs from a communication objective in that: Question 1 4 Answer a . An example of a marketing objective is consumers'

A proper marketing objective differs from a communication objective in that:
Question 14Answer
a.
An example of a marketing objective is consumers' attitude change.
b.
it is consumer-based whereas a communication objective is product-based.
c.
it is intangible whereas a communication objective is tangible.
d.
it is performance-oriented whereas a communication objective is change-oriented.

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