A proposal to:

1. Develop a new product for a chosen Saudi company. (To the CEO)

2. Begin a new service in the college. (To the Dean)

3. Open a new branch in a new city. (To the Board of Directors)

4. Open a new branch in a new country. (To the Board of Directors)

5. Conduct market research on consumer needs. (To the Marketing Director)

INSTRUCTIONS:

You may get help on effective proposal writing from all the available sources. However, you are highly recommended to follow the guidelines provided in Module 21 (Proposals) and Module 24 (Long Reports) of the textbook.

The written report should not be less than 1000 words and more than 2500 words. In addition, the project report should include an individual contribution report highlighting the tasks accomplished by each group member. These two types of reports and presentation or viva will be considered in the overall evaluation of the project which is worth 20%.

As a university student a high standard of written English is expected. Your project report should be clear, concise, neatly presented, and easy to read. Failure to comply with these requirements may result in loss of marks.

Your project must be a creative and novel piece of work written by you (group) that has not been submitted for assessment purposes for any program of study at this or any other institution. To create the best co-authored documents, you may get guidance from Module 18 (working & writing in teams) of the textbook.

Conclusion

{Briefly summarize the main points of your proposal (in between 100-150 words)

Call for Action

{Persuade: Its tactful to indicate you'll accept suggestions. End on a positive, forward-looking note such as We are confident we can complete the assigned task with the schedule listed above}

REPORT STRUCTURE (Proposed) The report should follow the structure given below: Date To: {Name of the Manager, who you are writing and his/her position and company name} From: (Name of Students (name 1, name2, name3} Subject: Proposal for (Selected topic and the name of the company. if applicable) Executive Summary {provide a summary/overview of the entire proposal and explain the purpose in the maximum half page. Briefly describe the purpose of the report, method, result, and recommendations.) Company Background {Introduce your company: a brief history, mission, vision, corporate goals. Problem (Provide the context and describe the problem for which you are proposing the solution. You may discuss the needs, wants, and demands that need to be satisfied. Audience {List the possible audience of your report such as Gatekeeper. Primary, and Secondary, etc.) Topics to Investigate {List the questions you will investigate in your proposed study. For example, if you chose to write a proposal to develop a new product, your questions may be the following: What type of product can fulfill consumer needs? What would be its design, target market, and price, etc. in other words (4Ps)? Generate as many relevant questions as you can.) Methods & Resources {How would you develop the solution for the chosen problem. Describe the alternate solutions one by one, discuss their pros and cons. How would you choose the best solution? How would you implement it? What resources would be required to accomplish the job?} In case you chose to develop a new product, you may describe here the method/ process to develop a new product and you may get guidance from the Principles of Marketing course.}