A Question 13 (2.35 points) Retake question Data is available in 2 main forms. What forms can data take? O composed and compounded linear and nonlinear structured and unstructured A Question 14 (2.356 points) Retake question Continuous data... consists of characteristics that have no meaningful order includes values with decimals: 1, 1.4, 2, 2.5, 3.75.. is measured as whole numbers: 1,2,3 has only two valuesA Question 9 (5 points) Retake question How can marketing analytics be comprehensively defined? Marketing analytics uses past, personal experience to solve marketing business problems. Marketing analytics uses creativity to solve marketing business problems. O Marketing analytics uses data, statistics, mathematics, and technology to solve marketing business problems. A Question 12 (2.35 points) Retake question Primary data... refers to data that is collected for a specific purpose relies on exiting data that has been collected for another purpose. includes sources such as public datasets, online sites, mobile, channel partners.A Question 15 (2.35 points) Retake question Integer data is measured as whole numbers: 1,2,3 has only two values consists of characteristics that have no meaningful order includes values with decimals: 1, 1.4, 2, 2.5, 3.75... A Question 17 (2.35 points) Retake question Nominal data consists of characteristics that have no meaningful order includes values with decimals: 1, 1.4, 2, 2.5, 3.75... O has only two values is measured as whole numbers: 1,2,3A Question 20 (2.35 points) Retake question Ratio data includes values with decimals: 1, 1.4, 2, 2.5, 3.75.. Ohas a true zerio point has fixed intervals between data points represents rank order A Question 23 (2.35 points) Retake question What is a dependent variable? A dependent variable predicts an independent variable. Learns data used by the algorithm. A dependent variable is also known as an outcome or target variable.A Question 24 (2.35 points) Retake question Supervised learning... suggests the dependent/target variable has been identified. suggests the dependent/target variable has not been identified. A Question 27 (2.35 points) Retake question When modeling data, the data is divided into various datasets. Test data... is data used by the algorithm to "learn" the relationship between the predictors and target variable. is used to evaluate the model. is a sample of data removed from the initial total dataset and used to fine tune the model.A Question 28 (2.35 points) Retake question Analytics involves techniques as simple as descriptive statistics and visualization as well as more advanced predictive modeling, prescriptive and newly emerging artificial intelligence (Al) and cognitive analytics. How can descriptive statistics be described? is designed to mimic human-like intelligence for certain tasks such as discovering patterns in data, recognizing objects from an image, understanding the meaning of text and processing voice commands. identifies the best optimal course of action such as how UPS efficiently maps drivers through a city using optimized routes. a set of techniques used to explain or quantify the past such as data queries, outcomes related to mean, median, mode, variance. used to build models based on the past to explain the future such as using historical customer sales data to predict future sales.A Question 29 (2.35 points) Retake question Analytics involves techniques as simple as descriptive statistics and visualization as well as more advanced predictive modeling, prescriptive and newly emerging artificial intelligence (Al) and cognitive analytics. How could predictive analytics be described? a set of techniques used to explain or quantify the past such as data queries, outcomes related to mean, median, mode, variance. is designed to mimic human-like intelligence for certain tasks such as discovering patterns in data, recognizing objects from an image, understanding the meaning of text and processing voice commands. used to build models based on the past to explain the future such as using historical customer sales data to predict future sales. identifies the best optimal course of action such as how UPS efficiently maps drivers through a city using optimized routes