Question: A question mark or problem child in a portfolio matrix implies: A non - dominant brand in a high - growth product category. A newly
A "question mark" or "problem child" in a portfolio matrix implies:
A nondominant brand in a highgrowth product category.
A newly acquired brand.
A dominant brand in a lowgrowth product category.
A dominant brand in a highgrowth product category.
A nondominant brand in alowgrowth product category.
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