Question: (a) questions look like: - What do we do? - Whom do we serve? - How do we serve them? (b) questions look like: -

(a) questions look like: - What do we do? - Whom do we serve? - How do we serve them? (b) questions look like: - What are our hopes and dreams? - What problem are we solving for the greater good? - Who and what are we inspiring to change? (a) Mission statement (b) Values (a) Vision statement (b) Mission statement (a) Values (b) Mission statement (a) Vision statement (b) Values (a) Mission statement (b) Vision statement Question 14 3 pts What do researchers focus on the most to understand consumers? Behavior Perceptions Attention

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