Question: A . Read the Case Study Green Manufacturing and Sustainability at Frito - Lay and view the accompanying video. B . Answer the following questions:

.

Read the Case Study "Green Manufacturing and Sustainability at Frito

-

Lay" and view the accompanying video.

.

Answer the following questions:

What are the sources of pressure on firms such as Frito

-

Lay to reduce their environmental footprint?

Identify the specific techniques that Frito

-

Lay is using to become a "green manufacturer."

.

Certain consumers are willing to pay extra for products or services they are certain are manufactured or produced under carbon emission neutrality. What is your position on this matter?

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